Premio Lo Nuestro 2023
What’s an artist without their fandom?
They define cultural moments and connect passionate people nationwide—just like T-Mobile.
That’s why at the 2023 Premio Lo Nuestro, we celebrated their influence and unwavering support by giving them MORE—with a front row-experience they’ll never forget.
We flipped the entire narrative and gave a lucky fan the full-on celebrity treatment. From rehearsals to fittings, and walking the famous Magenta Carpet, they got to experience every part of Latin’s hottest award show alongside their favorite artists.
And guess what? We captured their entire journey!
Fandom Activated
To kick things off we chose a lucky fan, Muriel, amongst many who commented under one of Prince Royce’s IG photos for a once in a lifetime opportunity. We surprised and delighted them with an all expense paid trip to Miami, documenting their unique journey to Premio Lo Nuestro and gave them exclusive access to the show and artists.
Giving Fans MORE from Their Faves
To get fans even more excited for this years Premio Lo Nuestro, we had our starring duo Prince Royce and Sofia Reyes participate in our well known Screen Time interview—where we provide an exclusive insight on what these stars have in their phones.
More than a Selfie
Not only did our super fan get to spend some time with Prince Royce, but they also shared a moment with Sofia Reyes on the Magenta carpet— little did she know she was about to get even more from Sofia, and T-Mobile.
T-Mobile Latino Takeover
Prince Royce and Sofia Reyes take over T-Mobile Latino’s Instagram stories, giving everyone an exclusive look on the Magenta carpet and favorite moments of their live performances— including Prince Royce’s new hit, Le Doy 20 Mil, featuring El Alfa.
Sofia Reyes Performance Driver
If you thought the night was over, then think again! Sofia Reyes had even more magic to share for the fans at home. Sofia surprised and delighted fans outside of PLN with an outdoor performance of her latest hit single, Luna.
Nuestro Fan Feedback
