Elle Woods had a pink-scented resume, but I have this

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WORK EXPERIENCE

Freelance Copywriter Sept 2022 – Dec 2023

Saatchi & Saatchi (Seattle, WA)

Conceptualized and executed social media campaigns that resulted in over 60+ million views, driving brand awareness and customer acquisition.
Collaborated with Creative Studio to strategize and develop a new social series featuring partnering celebrities, increasing T-Mobile’s social relevance by gaining a combined 25+ million views across all platforms.
Created serialized content for touring artists and celebrity partnerships, exceeding targets and generating over 2 million views per channel.
Led creator strategy for customer campaigns, including sourcing, strategy, message development, and script writing, resulting in a 40% increase in creator campaign engagement.
Strategized and implemented a social media take-over campaign with Univision for the Latin music award show “Premio Lo Nuestro”, achieving over 66.8 million impressions and surpassing 30 million views.

Social Media Manager & Content Writer June 2021 – May 2022

Noblecraft Farms & Northwest Cannabis Co. (Portland, OR)

Led content strategy, planning, and A/B testing, including writing and developing brand and product content to promote on social media, websites, emails, and partner channels.
Analyzed audience insights, customer behavior, and competitor activity to identify opportunities for campaigns.
Crafted growth strategy for both Noblecraft & Northwest Cannabis Co. that established a consistent brand voice across social media, Google business, and customer support, using a blend of smart but playful language.
Collaborated with the marketing team and stakeholders to generate innovative concepts and coordinate cannabis-related events and branding initiatives, driving 1 million impressions to their website.

Copywriter Sep 2019 – June 2020

FIR Northwest (Portland, OR)

Collaborated with local Portland businesses and campus organizations, managing client budgets to develop and execute authentic, budget-conscious campaigns that met professional standards and client expectations.
Worked closely with multiple creative teams on various projects, from concept development and editing to the execution of client and SPEC campaigns, delivering impactful campaigns for our portfolios.
Crafted advertising copy for campaigns spanning various mediums, conducting creative research while offering a distinctive perspective that remained relevant to current social trends.
Achieved a leadership position as Associate Director of Copy, where I provided mentorship to incoming copywriters and creative teams, ensuring their work met high standards before presenting to the Executive Creative Director.

EDUCATION

Portland State University

Bachelor of Arts in Communications & Advertising Management

SKILLS

VERY IMPORTANT SKILLS