When a festival is truly all fun and games
T-Mobile’s Club Magenta
at
Austin City Limits Music Festival
This year, T-Mobile turned Austin City Limits into a social playground. Through different -fun challenges, we gave fans the chance to upgrade their entire festival experience and take it to the next level.
How did we do that? By increasing brand awareness and affinity among customers and non-customers alike by elevating T-Mobile’s benefits, and drive meaningful engagement among festival goers and fans back home!
Why stand outside wondering what goes on inside Club Magenta? Take a big peak and see the way we throw down all festival season. From side stage access, comfy couches, refreshments, we have it all!
Melva, who charmed fans back at Lollapalooza, is back for another round at the Club Magenta lounge– showing fans how she is still the undefeated champ when it comes to winning festival season.
Utilizing a popular new social trend, we created a montage of the average festival goers time at ACL—and how having access to T-Mobile’s Club Magenta can truly make a difference for your overall festival experience.
You thought Melva was just here to take advantage of our Club Magenta perks again? Well, yeah. But she’s also here to delight festival goers with field interviews and fun challenges that could earn them a chance to win lounge access— including side stage views!
Howdy Partner(ships)!
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Got that inflight WIFI?
Thanks to our fave couple, Blair & Steven demonstrate how T-Mobile’s in flight WIFI always comes in clutch when you accidentally forget to download your favorite shows pre-flight.
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Magenta CRIBS
A colorful lounge, scenic views, drinks readily available, a glam room AND a custom thread station. Blair & Steven give fans the grand tour of T-Mobile’s coveted Club Magenta
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Side stage UPGRADE
Teejay Hughes shows fans just how easy it is to gain access to the Club Magenta lounge and all its glorious amenities.
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Pose Tutorial
We’ve all been there, you beg your bestie to take a photo of you at a festival and it turns out awkward AF. Resident photographer Teejay Hughes gives us a lesson on how to nail the perfect pose every time.
